Business: Shoot Me Now
by Geoff Anderson
Making videos to boost business. Email firstname.lastname@example.org to get access to free training videos.
Are you ready to use online video to propel your business? Are you already using it but with limited success? Or worse are you using video that damages your brand.
Online video is here to stay and if you are serious about being in business you need to be watched and be watchable.
With online video you only have a few seconds to grab the attention of your audience. And once you have their attention how do you maintain it and convert that interest into business for you?
Shoot me now outlines what’s happening in the online world of video and how to make videos that engage your audience. The easy to read structure of this book allows you to jump to the section most relevant for you.
In 2012, video accounted for 34% of internet traffic. In 2017 it will be 69%. This book outlines how to make videos that stand out from the noise and what types of productions are most suited to you and your business.
"Geoff Anderson is at the forefront of this movement. His advice is priceless. His book is spot on. Heed what he has to say and you will grow to respect Geoff as much as I do."
Andrew Griffiths, Australia’s #1 Small Business and Entrepreneurial Author.
With over 20 years experience of making corporate videos, I wanted to share some of the knowledge I have. More and more businesses are using video to promote their products and services.
While some are doing it well many are making fundamental mistakes that can easily be avoided. Just because anyone with a smartphone can shoot a video, it doesn't mean it will enhance your brand or bring in sales. More often than not it can actually turn customers away.
The tips and tricks in this book can save you thousands of dollars in avoidable mistakes. There are also plenty of suggestions of different ways to use video to promote your business.
Video is no longer a nice to have, it's a must have for any serious or up and coming business.
What Many Have Said About - Shoot Me Now: - Making videos to boost business
There is no doubt that video is going to become increasingly important for businesses to promote what they do. Geoff Anderson is at the forefront of this movement, his advice is priceless, his book is spot on. Heed what he has to say and you will grow to respect Geoff as much as I do.
Australia's #1 Small Business and Entrepreneurial Author
Geoff Anderson knows his business... few video producers manage to combine technical prowess, creative flair, professionalism and a sense of fun as well as Geoff does. If you want to know what to do with video in your business over the coming years, pick up this book and read it.
author of The Ten Truths for Business Owners' series of business books.
Geoff Anderson has provided an invaluable text for corporate video producers and their clients. Geoff presents a clear, thorough and thoughtful examination of the form, function and your potential markets. Presented with obvious passion and great humour, the book is highly recommended to all corporate media producers, and their potential clients.
Dr Gregory Ferris,
Lecturer, Media arts and production, University of Technology, Sydney
Geoff Anderson has over 20 years' experience in the business of video production. There is little this man does not know, and in this book he has brought together the gems of that experience with his trademark humour and charm. As entertaining as it informative, this is a must-have for anyone considering a video recording for any professional purpose.
Producer 'Somersault' winner of 13 AFI Awards
I have worked with numerous video production companies over the past 20 years and I can easily say that Geoff Anderson stands out with his expertise, personality and creative genius. I really enjoy collaborating on projects with him and always know he will deliver, no matter how ridiculous the timeframe or client requests. This book is the ultimate guide for creating great business videos, which I get to see him do automatically, everytime we work together.
Creative Director, Kachink Communications.
The Business Book: Shoot Me Now Is Available On Kindle And In Paperback
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