#Business #Marketing - The Branding Difference: Why Your Marketing and Business Is Not Working
by Terence Tam
Great insight into what REALLY works
Over the last few decades, many business people are getting caught up in marketing activities. Endless hours are spent on social media, devising new advertising strategies and marketing messages. But because the business has not been set on proper marketing and brand foundations, millions are wasted and their marketing is not working effectively.
This short book teaches busy 21st century business people who are constantly looking for new, modern approaches to marketing to PAUSE, take a step back and relook at their foundations. Because a solid foundation in your brand will make all the difference to your clients, your business and your life.
The Branding Difference will teach you to do marketing from the ground up. You will learn how to:
- build a brand and business for the long term
- crafting your marketing message
- Develop an effective positioning strategy in relation to the competition
- techniques to identify your ideal target market
- the best approach to selling and networking with clients
- provide you with a list to help identify the best marketing channels for your business, from the business card to youtube marketing.
This book is invaluable if you are planning to startup a business -to save years of wasted money and time.
For business people this book can be the guide in helping you in reinventing your marketing and create a new, modern approach to reinvigorate your business.
What others have said about the book:
“Marketing is about creating outstanding value for customers and being famous for it. Behind every great success story, from Apple to Zappos, you’ll find great marketing. Terence Tam has captured the essence of marketing and made it easy to follow. This is vital practical knowledge for people who want to create their own future, not be driven to it by others.”
- John C Lyons, Company Director and Co-Author with Dr Edward de Bono
Whether you are planning to start or wanting to grow a business... it is essential that one knows the nuts & bolts of branding & marketing. And, herein is the book-- "The Branding Difference"-- by Terence Tam. All the essential elements that one needs to address when creating & positioning your product/service, how to identify, attract & maintain your customers, what mistakes to avoid... And in the end "bring home the bacon!"
My Wholehearted Recommendation/ Five Stars- for Style, Substance, Clarity & Concision
- Dr. Ed Forrest, Professor of Marketing, The University of Alaska--Anchorage
Terence Tam’s “The Branding Difference” is a brilliant primer on marketing. It’s short, simple and practical. It contains lots of substance and no fluff, with easy to understand examples that are explained with clarity. It’s attractive and beautifully easy to read. Overall a great educational publication. In it, he talks about Customer Lifetime Value: it took me a lot of reading of marketing books/articles before I even came across this concept – but surprise, surprise – it’s here in his book! It’s clear that his twenty years of experience in marketing as an academic and practitioner, and running his own businesses have given him insight into what small business owners need."
- Mario Llige, Managing Director, Ultraprint Australia
I'm an Australian-Born Chinese who is fluent in English, Mandarin and Cantonese. After graduating with 3 business degrees, I spent 6 years as a lecturer and researcher in several universities in Australia.
I consider myself a global citizen even though I've spent most of my life in Australia. I currently live in Asia and enjoy the variety of different cultures here.
During and after my academic career, I have started over 15 business in the past 20 years. Many of them have been failures, or as I prefer to call them, 'learning experiences'. At the same time, I've build several multi-million dollar businesses.
I'm passionate about books, marketing and entrepreneurship. My three self published works: Publishing in Australia, Why Your Business Needs a Book and The Branding Difference: Why Your Business and Marketing is Not Working, centre around these passions of mine.
I believe the force of entrepreneurship has the power to transform our world for the better. That's why I've made it my life's mission to help business owners transform their own business and subsequently, transform society as a whole for the better.
I believe in books and education, because that is they way to empower the impoverished to become self sufficient: through transformational education that will help their families and their communities.
Combining my twin passions of books and entrepreneurship,I have created two businesses: iStar Publishing and ExpertizeU.
iStar Publishing is a publishing company that helps entrepreneurs author a book, to help them build authority, generate more leads and establish a personal brand. For more information visit: www.istarpublishing.com
ExpertizeU is a branding and marketing consulting firm where I empower my clients to become the expert and market leader in their niches. For more information visit: www.expertizeu.com
I'm blessed to be able to make a living by leverage my experiences and knowledge to live my dream by contributing to the lives of business owners, entrepreneurs and their families.
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