Book Marketing: The Art Of Book Marketing
by Harshajyoti Das
Increase Your Book Sales By 700% In 7 Days
CRUSH IT WITH BOOK MARKETING SUCCESS
I am a self-published author like you are. I have self-published over 6 books via Amazon and most of my sales came without any marketing or promotion. Amazon has done all the selling for me so far. All I needed to do was write a good book and put it out there in the market.
I needed to explore the infinite possibilities of promoting a book.
I wasn't convinced since I have been an online marketer for 7 years. The fire inside my marketing brain was still burning. The idea of self-publishing is a blessing for many authors and I want to help them further with their work. Thus, the idea to write this book was born. This book has a lot of marketing tips on how to sell more books, success stories, case studies, strategies, and brilliant hacks. Book marketing is not dead. Only the techniques and strategies have changed for authors. This is the ultimate book marketing resource you will find on the internet.
You will also find a lot of interviews inside the book by prominent authors like 'Steve Scott' who is known for his 'books on habit'. He makes over $60k every month and he shares some valuable insights in this book.
Let me tell you what you should expect from this book.
I have very little first-hand experience with physical book marketing. Hence, I have taken help from tons of other marketers and publicists to write about offline book marketing. I have worked on my strengths. I am an online marketer since 7 years. I will help you to promote your books online in the most effective way.
Online marketing triumphs offline marketing since it’s cheaper, less time consuming, can be automated and an audience is easily accessible. Once you set up everything, it takes very little effort to do the promotion.
It wasn't an endeavour of just one person (me) but hundreds of others. This book wouldn't have been possible without the help of many other authors whom I have been in regular touch with. They have shared their secrets, helped me produce a book that will help any first time author to promote his/her book.
This book was primarily written for non-fiction writers who target a specific niche/audience. Although, fictions writers will also be able to take away a lot of valuable knowledge.
There’s no definite answer to marketing.
Marketing itself means innovation. Each and every author will need to work his way up with some unique ideas of his or her own. There are specific triggers in our brain. Whenever we read a good book or listen to a podcast, these triggers are activated. We go through a phase called, “conceptual blending” where we mix the ideas of the author/speaker with our old ideas/techniques. We can then come up with a brand new idea that’s more refined and unique.
There are thousands of marketing techniques but you can not focus on each and every one of them. It’s just not worth your time. Do remember the Pareto principle of 80-20 rule. 20% of your effort will produce 80% of the results. We will focus on that 20% effort to give us a competitive edge over our competitors.
There’s always a way to do the same thing is a lot of different ways to produce the optimum result. Example: You can either personally walk to 10-15 different bookstores in your city and request them to store a few copies of your book or email a thousand bookstore owners from across the globe with the same request but this time, it will only take a minute using automation.
Harsh is the CEO and Co-Founder of Munmi IT Solutions LLP. He has written 6 back-to-back bestsellers and is currently writing 2 more books. He is also the founder of FireYourMentor.com (a platform for self-published authors).
He is a traveler, writer, inbound marketer, entrepreneur, and a business adviser. He has 7 years of experience as an internet marketer and has consulted over 1000 businesses since 2010.
What One Reader Had To Say!
I found this book through a post on a popular writing and publishing sub-reddit. I did not know this author or any of his previous books. I was a little leery at first about making the time commitment to reading it. Marketing books are a dime a dozen and free articles on the subject are everywhere online. I decided to give it a shot anyway. I am pretty new to self publishing, and even after doing a ton of research and publishing 9 fiction pieces of my own, I felt like I was still stumbling through the process.
I am very glad I took the time and I whole heartedly endorse Mr. Das' book. It started with very basic advice, framed by the six principles of persuasion. A lot of it seems like common sense found in many articles and books. Do not let this deter you. It is just the foundation for what all you are about to learn. Mr. Das then went into great detail on how you should establish yourself as an author with a big, yet focused, web presence. He discusses how to build a fan base and how to funnel that dedication into sales. He discusses with specificity what you should do during the pre-launch stage of your book, launch, and post-launch. What really impressed me was how detailed the advice got in many places. He gave specific instructions, multiple examples, and data supporting his advice. He also included interviews with other authors and publishers so you get more than just one perspective.
My personal favorite section of the book was chapter 5: Embrace Opportunities. Every author new to self publishing needs to read this chapter. It is one of the shorter chapters and it does not have as much new info as many other sections of the book. However, it was the motivational kick in the butt that I needed, and that I think a lot of other writers need too.
Mr. Das has earned a new fan in me and I plan to read more from his catalogue.
The Art Of Book Marketing Is Available On Kindle And Free With Kindle Unlimited.
ASIN : B00NUKB1Y6
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