Be The News: A Guide To Going Viral With Your Human Interest Story

by Lori Gertz

ASIN: B00AIEU990

ASIN: B00AIEU990

Free Kindle Download: 23rd - 27th Jan 2016.

Lori Gertz, the story master,passes along her gem-like tips!

Be The News: A Guide To Going Viral With Your Human Interest Story Kindle Edition.


Have you ever dreamed of going viral? Not just on YouTube, but like wildfire across all media, including radio, television and the world's most important newspapers and magazines?

Be the News is the ONLY how-to book that will teach you how to promote your human interest story so it becomes a national discussion.

Beyond standard public relations strategies, Be the News guides readers towards speaking to the media to create precedent-setting national debates in the media. The essay "I am Adam Lanza's Mother" which appeared in the days right after the tragedy in Newtown, Ct is one such.

How can what you have to say and share go viral?

Be the News will teach you about:


•Creating a mission for your messaging
•Pitching your story
•Developing and delivering viral sound bites
•Aligning with topics of interest that are already in the news
•Avoiding the pitfalls of tabloid journalism


Plus, the new 2nd edition features a full featured resource section with hands-on support for writing and distributing press releases, culling media lists, and more!

Be the News: A Guide to Going Viral With Your Human Interest Story is written by seasoned marketing strategist, Lori Gertz, who learned firsthand how the media acts when it is made aware of a story it can sink its teeth into. Her experience managing her client's public relations campaigns just didn't compare to her experience becoming the news in a viral way.

Gertz's personal retelling of how her family became the subject of a media frenzy after they went public to create awareness around the heartbreaking issue of fetal alcohol spectrum disorder and parenting mental illness is woven throughout this thought provoking book illustrating both examples of what TO DO and what NOT TO DO when you aim to Be the News.

With this step by step guide to going viral with your story, more people can stand up for their right to effect change and make a difference. So go ahead, think about going viral, but don't do anything until you read Be the News. It will prepare you in a way no other book will.

Download Your Free Kindle Copy of - Be The News: A Guide To Going Viral With Your Human Interest Story


Check Out What One Reader Had To Say Below!
By J. Cuffari on December 7, 2012


This little book is a gem: useful and sincere, and most importantly fulfilling a need. For anyone attempting to navigate the treacherous and complicated waters of modern media to promote or shed light on a human interest story, there has never really been any kind of guidebook - until now.

Gertz covers all the essentials while providing a very human voice that warns of pitfalls while making sure that the reader keeps an eye on the prize: sympathetic and effective press coverage. An easy read that covers a surprising amount of informative and valuable ground in a very manageable number of pages. Plus her warmth and humor indicate an indomitable spirit that shines through every word. Go for it!

Biography

Lori Gertz (1963-)
was born and raised in Western Massachusetts. A writer since she was six, her love for proverbial ink on paper led her to a 14 year magazine publishing career followed by 15 more years running her own strategic marketing company. She is the author of several longstanding blogs, multiple published articles and is a national advocate for the awareness of Fetal Alcohol Spectrum Disorder. See more on this author at www.lorigertz.com.

From the Author

After much rumination and over 2,000 hours spent on writing a memoir of our personal family story entitled When Mama Can't Kiss It Better, I found myself wondering about the 15 minute of fame rule. How do news stories that dominate the landscape of every media venue in the country end up looking like isolated examples with nary a trace of change effected by them just a few months or years later? Is it apathy or is it just because we are a flash in the pan society? I refuse to subscribe to either of those possibilities and can merely surmise that there just aren't tipping points on the meaningful issues at the foundation of the stories. So, I set aside my memoir to write this simple to follow How-To book about going viral. More can be found at lorigertz.com

I have been writing since I could pick up a pencil. I have lived a life where fact is stranger than fiction and have written only non-fiction to that end.

My seasoning of over 26 years of public and media relations and strategic marketing expertise didn't even begin to prepare me for the days I hid in my basement avoiding the media on a hunt for my story. I wrote the book from the standpoint of the things I did right in addition to the things I did wrong, but mostly from the standpoint of things I didn't think about at all as an outgrowth of the intention to advocate on a larger issue.

With this step by step guide to going viral with your story, more people can stand up for their right to effect change and make a difference. So go ahead, think about going viral, but don't do anything until you read Be the News. It will prepare you in a way no other book will.

Download Your Free Kindle Copy of - Be The News: A Guide To Going Viral With Your Human Interest Story


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